An 8-week, hands-on workshop where you’ll craft a clear, powerful marketing message and a kit of ready-to-use materials for your website, ads, and social posts.

This workshop is designed for entrepreneurs, creators, and service providers who are ready to get serious about their marketing. If you’ve ever struggled to explain what you do in a way that makes people “get it,” this is for you.

It’s not the best fit for product-based businesses (though some principles still apply). It’s built primarily for service-based businesses where clarity and communication drive sales.

By the end, you’ll have:

- A rock-solid marketing message that cuts through the clutter

- A kit of ready-to-use marketing materials (headlines, elevator pitch, one-pager, ad/social graphics, etc.)

- Clarity on your offer, and confidence in pitching it.

Most courses load you up with information. This one is built for transformation. You don’t just learn theory — you create actual materials as you go. By starting with your message first (instead of jumping straight into websites or ads), you avoid the #1 mistake most entrepreneurs make: building something “pretty but pointless.”

Plan on about 5-7 hours per week. That includes training videos, your action assignments, Live Q&A sessions, and optional community feedback. The goal is action, not overwhelm — every step moves you closer to finished materials you can actually use.

Nope. We keep the tools simple, and the process works whether you’re just starting out or already established. If you know who you want to serve (or even just have an idea you want to test), we’ll help you shape your message around it.

No problem. Every Live Q&A session is recorded and uploaded within 24 hours. Between sessions, you can post questions in the community and get feedback on your materials in-progress.

You’ll be part of a guided cohort — which means you’re not going through this alone. You’ll get a weekly checklist, a weekly Live Q&A session, peer feedback, and access to worksheets, templates, and tools that make the process simple. You won’t be left staring at a blank page — you’ll have support and accountability every step of the way. Private coaching is available with the Premium upgrade option.

The full workshop is $495. The Premium version is $795 and includes 2 one-on-one coaching sessions with Ray. And yes, you’re protected by our 30-day, 100% satisfaction guarantee. If you show up, do the work, and don’t feel it’s delivering value, we’ll refund your investment.

Click the “Enroll in Workshop” button (or "Upgrade to Premium"), complete checkout, and you’ll instantly receive a welcome email with all the details: your login, the schedule, and links to the community. You’ll know exactly when and where to show up, and you’ll be ready to hit the ground running.